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Rapid Idea Evaluation and Experimentation
The ability to
evaluate innovative ideas and make strategic decisions quickly is a
vital habit of a successful opportunistic entrepreneur.
Innovation is about
taking risk and
learning from failure and market
feedback. Rapid
experimentation helps to move forward innovative projects in which the
vision of where to go or the process of getting there is blurry.
Google’s 'launch early and often' strategy helped the company develop
the Internet’s number one search engine very fast. Beta testing and market
learning is the reason for Google’s remarkable success. They launch less
than perfect services into the market place to get market feedback. Feedback
is the answer to dominating a market
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Love What You Do and Love Your Customers
Innovation is Love. Dream
big dreams, commit to you true passion, and you
will learn to fly! If you love what you do, there are no difficult tasks,
only interesting ones.
Love your customers. Love breeds Love. If you love your customers, they will
love you back. “We see our customers as invited guests to a party, and we
are the hosts. It's our job every day to make every important aspect of the
customer experience a little bit better,” reveals his main secret of success
Jeff Bezos, Founder of Amazon.com...
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Be Different and Make a Difference!
The secret of
winning in life and business lies in seeing things
differently
– in their different shades and outcomes. It was by taking a different view
of a traditional business that major innovations were achieved.
"Never forget that only dead fish swim with the
stream.," advised Malcolm Muggeridge.
Challenge assumptions and the status quo.
To find a
better
creative solution to the current practice, force yourself to reframe
the problem, to break down its components and assemble them in a different
way. Yet, being different for different’s sake is not enough. There must be
real passion in your project and it should be true to your vision...
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Create a Guiding Structure
Experimentation and improvisation without a guiding structure is too chaotic
to be greatly successful. Structure-building documents such as business
plans and roadmaps provide an innovator with a frame of reference and
strategic alignment...
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Entrepreneurial Creativity |
