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Systemic
Innovation
You must design your
firm's innovation process holistically.
It is not
divisible – ‘good in parts’ is no good at all.
Innovation
used to be a linear trajectory from new knowledge to new product. Now
innovation is neither singular nor linear, but systemic. Systemic
innovation is a synergistic combination of innovations in various areas:
strategy, business model, organization, technology, product, processes
and marketing. |
